Earlier this month, news outlets reported that sales of canned tuna have plummeted by 40% and who should we blame…. millennials. Why?
Can Millennials Open A Can Of Tuna?
The VP of Marketing for StarKist said – and this is a quote – “a lot of millennials don’t even own can openers and don’t want to go to the trouble of using a can opener”.
Possibly true….but maybe, just maybe tuna sales have dropped because there are a zillion other yummy food choices available. Now I’m not saying tuna is gross, I eat it myself, but I am saying I find it hard to believe tuna sales have dropped in partial because millennials can’t /won’t use a can opener when they’ve mastered the corkscrew.
In any case, Jimmy Kimmel and his staff decided to put the theory to the test by asking millennials to open a can of tuna. After watching this video, forget eating tuna, I may have to eat my words…lol.
***Jordan Knight xoxo